Title: Understanding business models and their role in innovations solutions
Speaker: Kevin Wright, Executive Consultant and Program Director, Enterprise Process Transformation, IBM
Successful ventures require the thoughtful considerations of several elements to best enable the probabilities for the venture’s success. Often, the best technology does not win the day, even in highly technical focus areas. Besides having the best technology or engineering approach, what other factors play significant roles in ensuring success? A business model framework helps to structure the conversation around the essential ingredients of venture success, such as value propositions, revenue streams, cost structures, channels utilized, key partnerships needed, target markets, managing customer relationships, leveraging core competencies, and constructing value configurations. This discussion will introduce these key topics and how to make conscious decisions on balancing both them and the integrations required between the various elements.
Wright has 30 years experience, at IBM and GE, managing innovations, technology and new business initiatives. Working with IBM Research and with several IBM development areas, he has guided technology transition from labs to viable commercial offerings. He has been part of several of IBM’s leading-edge entrepreneurial initiatives, such as entry into the home personal computer market, e-business middleware, the Emerging Business Opportunities company-wide initiative, and several other paradigm-changing task forces and initiatives. He has a track record as a successful change agent in developing creative, innovative approaches in areas of business, from design and development to process improvement. Wright teaches courses on the strategy and innovation around services and solutions in Duke’s Masters of Engineering Management Program and on global strategy and the management of innovation and technology in North Carolina State University’s professional MBA program.