The National Consortium for Data Science (NCDS), in partnership with Interpersonal Frequency, will host a free webinar on The Data Shows Your Government Website Content Matters on Wednesday, January 11 at 12 PM ET.
With data from over 17 million government website users across the country, Interpersonal Frequency has been able to uncover some unexpected trends in the world on online government content. One trend we can’t ignore: content matters. The most beautiful, high-tech site in the world can fail its visitors if the content it presents is poor quality. UX Manager Kirsti Kenneth has seen too many government sites pin all their hopes on a technical fix or wait too long to address their content needs, with sometimes disastrous results. In response, she developed a data-driven, “content-forward” approach to website improvement and redesign, built to minimize process bottlenecks and maximize the impact for end users. We’ll share the biggest lessons data has taught us about the impact of good quality content, where clients are falling short, and what’s being frequently overlooked. Then, we’ll walk you through the tactics we’ve developed to help counter these trends and show you how we turn content from a frustrating burden into an opportunity to create high-impact, affordable, data-backed improvements.
Known for her dynamic presentations and infectious enthusiasm, Kirsti has been developing innovative strategies to create meaningful user experiences, both in person and online, for nearly two decades. She has worked in journalism, museum education, training, and content strategy, developing interdisciplinary ways to educate and engage.
Through her experience managing large collections of online content, she’s also had first-hand experience creating processes that stick for teams large and small. At Interpersonal Frequency, Kirsti helps government organizations learn the best practices for public-sector websites, with a special emphasis on effective content strategy.
She routinely guides large city, county, and library teams through website redesign projects, from initial discovery to post-launch optimization. She’s passionate about team-building and devising practical, effective solutions that elevate the user experience and make content creation and maintenance easier for everyone.
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